Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Total Pages : 478
Release : 2012-11-30
ISBN 10 : 9781466625259
ISBN 13 : 1466625252
Language : EN, FR, DE, ES & NL

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.