A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and custome

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blu

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm nee

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process

Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies

Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p

Project management is seeing a shift away from managing by the triple constraint of time, cost and quality, towards ensuring the delivery of organisational valu