Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p

Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a

Customer-centric organizations are concerned about shrinking volumes of business, stiffer competition and ever-more demanding consumer expectations which have i

This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how comp

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a

Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix

Optimizing Organization Design offers a comprehensive resource and valued guide for anyone interested in improving organization performance. The book presents a

To thrive in today’s rapidly changing, global, dynamic business environment characterized by constant change and disruption, organizations must be able to ada