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Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to thi

Strategy management has always been a crucial business aspect that a company must understand to remain successful in the business world. However, there are a nu

As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear

In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their

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In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as dis

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to rema