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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international

While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural ex

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concer

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management

Faculty and students confront persistent racial, economic, and social inequities in higher education locally, nationally, and globally. To counter these inequit

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-pow

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures su

The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and i