Summary: The End of Competitive Advantage

Summary: The End of Competitive Advantage
Author : Businessnews Publishing
Publisher :
Total Pages : 0
Release : 2016-09-16
ISBN 10 : 2511044366
ISBN 13 : 9782511044360
Language : EN, FR, DE, ES & NL

The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business". This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success. Added-value of this summary: - Save time - Understand the key concepts - Expand your business knowledge To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.