The End of Competitive Advantage

The End of Competitive Advantage
Author : Rita Gunther McGrath
Publisher : Harvard Business Review Press
Total Pages : 240
Release : 2013-06-04
ISBN 10 : 9781422172810
ISBN 13 : 1422172813
Language : EN, FR, DE, ES & NL

Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.